On the e-commerce side of things, using the internet has shown growth and expanded exponentially in 2020 and 2021. As it continues to grow during a lurking pandemic, businesses are finding more and more success in buying and selling goods online instead of a brick and mortar. With increased traffic and improved success comes legal responsibilities and opportunities for potential threats to your e-commerce business. Learning and understanding the e-commerce industry and the legalities that surround it will prove to be essential to stay successful.
What is E-Commerce Law?
Electronic Commerce, or “E-Commerce,” is the buying and selling goods and services via the internet. The E-Commerce industry and the legalities associated with this industry all fall under E-Commerce Law. Every business utilizing the benefits of buying and selling online must abide by specific laws and regulations, which could result in legal issues that need an experienced E-Commerce lawyer. Being aware and learned of the numerous laws that apply can help you succeed in protecting your online business’s overall operation.
Examples of E-Commerce Companies
One of the largest E-Commerce companies that exist today is Amazon. They host millions of merchants and small and medium businesses selling physical goods and services; these are referred to as E-Commerce platforms. On the other side is “service-based retailers, or e-tailers, like Uber and DoorDash, companies providing a service in return for payment whether it’s catching a ride or having your food delivered to your front door, they are all considered as E-Commerce businesses. A few more examples of companies under the E-Commerce umbrella would be Skype or Unsplash, which provide digital products via the internet like streaming business meetings through your computer or providing stock photos for purchasing. Even social media platforms are considered Electronic Commerce because of the selling and buying through these channels that the consumer may be following. All-in-all, understanding E-Commerce legal issues apply to everyone operating in the internet marketplace; product sellers, social media influencers, podcasters, bloggers, internet marketers, streamers need to be mindful of such laws to use within the correct scope.
A Few Common Legal Issues Involving E-Commerce
- Creating appropriate business agreements to protect the best interest of your business
- Establishing the correct business entity
- Drafting proper licensing agreements
- Avoiding fake news & counterfeit products
- How to address defamatory attacks and news
- Avoiding deceptive marketplace practices
- Protecting your intellectual property
- Correct advertising practices
- Account suspensions
Why It’s Important To Be Represented By An Internet Law Attorney
Seeking assistance from suitably qualified counsel in E-Commerce legal matters is crucial because you want to ensure your company’s protection and online presence. If you are an online marketer, you want to ensure you are compliant with FTC compliance policies. The Internet Attorneys at Enara Law provide excellent knowledge and skill in legal representation to any E-commerce business. We provide complete transparency and are well-versed in E-Commerce and advertising law and Amazon Marketplace Laws and regulations. We know exactly how to help Internet Entrepreneurs, startups, and E-Commerce businesses succeed and thrive in the online world today.